A top-notch thief Max steals a unique ruby called «the Heart of Life». To take the relic out of the country, Max hides the ruby inside a toy that is very popular with children – a teddy bear by the name of Boom.

Accidentally the teddy bear with the ruby inside gets into a toy store, and to return the gem, Max can’t but start the chase after the teddy bear. It turns out to be quite the challenge since the fluffy toy virtually slips through Max’s fingers: he is aided by the powers of the magical ruby.